Pramodini Subramanya — Senior Product Designer

CASE STUDIES

Work I'm proud to explain

Not just what I shipped, but the problems I was trying to solve, the ideas I chose to let go of, and whether the work actually made a difference.

bonify · SCHUFA Group

Credit card marketplace

Personalization Marketplace Conversion Fintech

A card marketplace where every offer looked the same — until it didn't

Every credit card was shown the same way, to everyone. People couldn't tell which one fit them, so they disengaged before applying. I benchmarked five marketplaces, then used bonify's own credit data to add approval-chance, smarter filters, and offer cards with a real hierarchy. Lead conversion went up 233%.

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Barbeque Nation · Cumulations

Food-ordering app & checkout

Mobile E-commerce Conversion

One decision in a checkout flow that moved orders by 12%

It wasn't a full redesign. It was removing one step that everyone on the team had decided was necessary — the data said otherwise. I reworked the cart and delivery-timing step so people could commit in one tap. Three months later: 12% more orders completed, time-to-checkout down 20%.

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SCHUFA Dateneinblick home screen — green score ring at 849 points rated Hervorragend, the entry point into score history.

SCHUFA Score-Verlauf screen — 960 points rated Hervorragend, with weekly history and plain-language score factors.

bonify · SCHUFA Group

SCHUFA score history

Data visualisation Trust UX Consumer Fintech

Turning credit history into a story 60,000 people wanted to read

The brief was: show people their credit score over time. The real problem was that a single number on a graph meant nothing to most people — and 'more context' was making things worse, not better. I killed two directions before landing on one that got 60K users in the first month. We'd targeted 20K.

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HOW I WORK

How I actually show up on a team.

A few things about me that don't change, whatever the project happens to be.

01

Self-starter

I'd rather understand the problem than rush to a brief. So I spend time with the data and talk to real people before I sketch a single screen.

02

Question-reframer

The best work usually starts with a better question. I like to poke at assumptions early, so the team doesn't end up building the wrong thing beautifully.

03

Async-first communicator

I write things down, the specs, the reasoning, the context, so they don't live only in my head. That way decisions hold up across time zones and I'm not a bottleneck in every conversation.

04

Engineering partner

I team up with developers from the very first day. The best products come from designers and engineers thinking together, not handing work back and forth.

Tools I reach for:

DESIGN MENTORSHIP

Helping designers find their own voice

I mentor on ADPList. Not because I have all the answers — I've just made enough mistakes to know which ones are worth making and which ones will cost you three weeks and a difficult conversation with your PM.

Most designers I talk to know what good design looks like. What's harder is explaining why — in a room where the PM has a different interpretation and the engineer is already building. That gap between taste and language is what I work on.

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”

What I admire most about Pramodini is her ability to simplify complex problems. She keeps both users and stakeholders aligned throughout the process.

Wolfgang · Co-founder, Tripedeo

”

Pramodini doesn't just design great experiences — she creates an environment where collaboration thrives. She listens, iterates, and always pushes for the best outcome.

Lena Battenberg · Content Manager

”

Her mentorship gave me the confidence to take on bigger challenges and approach design with more clarity.

Hassan Zoghary · Senior UI/UX Designer